The only thing I want for christmas T-Shirt . Apparel and accessories brand True Religion has launched a new content-creator platform under the name Team True.Bringing together content creators across the sports, music, film, and fashion industries who have authentic and genuine connections to the brand and True Religion consumers, the new platform aims to serve as a counterbalance to transactional influencer culture.“Team True exists as a community of cultural icons and content creators who ‘truly’ resonate with our core consumers,” said Kristen D’Arcy, chief marketing officer at True Religion, in a statement. “They are enthusiastic friends of our brand whom we’ve brought on board not simply to outfit but, more importantly, to hear their ideas and incorporate them. We’ve gotten some incredible insights on everything from potential collaborations to philanthropic opportunities.”
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