Thanksgiving it's a bad day to be a turkey T-Shirt . Charity retailer Oxfam is partnering with pre-loved fashion marketplace Vinted for its catwalk showcase during London Fashion Week, as part of its sixth annual ‘Second Hand September’ campaign.The ‘Style for Change’ show will take place on September 12, opening London Fashion Week with a catwalk show featuring all pre-loved clothing styled by Bay Garnett, which will then be available to purchase on Vinted through Oxfam’s online wardrobe shop.Kehinde Brown, strategic communications lead at Oxfam, who is directing the show, said in a statement: “Oxfam are thrilled to have Vinted as our partner for our Style for Change fashion show, as part of our Second Hand September campaign this year. Together, we are on a mission to make second-hand fashion mainstream, so it is a wonderful and authentic pairing.“Our fashion show will be the ultimate display of sustainable fashion, which we hope will inspire people to discover the joys of second-hand clothing. Vinted has captured the mainstream and championed pre-loved fashion like no other online marketplace has, so we can’t think of anyone better to be partnering with to help prove that second-hand does not mean second best and that by embracing pre-loved clothing, individuals can express their personal style while contributing to a larger cause.”Oxfam launched ‘Second Hand September’ in 2019 to inspire people to shop in a way “that is kinder to people and the planet” and to encourage people to donate and buy second-hand items.
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Luxury Thanksgiving it's a bad day to be a turkey T-Shirt . resale marketplace The RealReal released its seventh annual “Luxury Resale Report” on Wednesday, which analyses the shopping and consignment behaviours of the company’s more than 37 million members. It also spotlights the key trends currently shaping demand and resale value for the most sought-after luxury brands and items – dominated by high-value fine jewellery and timeless handbags but also TikTok trends and the revival of nostalgic TV shows.“Fashion is undergoing a seismic shift. Trends less frequently flow from the top (runways), and are now emerging from the ground up through things like TikTok, television shows, and everyday street style,” confirms Rati Sahi Levesque, The RealReal’s president and COO, the grassroots trend.This year, consumers also prioritised sustainability more than ever with 49 percent of members saying that extending the life cycle of luxury being a primary reason to shop on The RealReal according to the marketplace. Almost one third (31 percent) of customers and 35 percent who also consign said that since the pandemic, they now focus on “buying fewer, more special luxury pieces”; 78 percent of members said they shopped on The RealReal with “value” being top of mind.“They are looking to invest in quality more, especially during a time of economic insecurity: For the second year in a row, we are seeing both average order values and average sale prices rise across all generations, with increases up to 14 percent. It is no longer about what is new being what is next—it is about what is going to last. More than ever, shoppers are curating their wardrobes with a focus on distinctiveness and enduring value,” adds Sahi Levesque.
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