Survivor Series War Games WWE 2024 T-Shirt . This trend raises pertinent questions for retailers and economic policymakers alike. How can businesses effectively prepare for such unpredictable surges in demand? What strategies can be employed to capitalise on these celebrity-driven market fluctuations?Deann Evans, Managing Director, EMEA, at Shopify, commented: “The impact of Taylor Swift and celebrities on commerce is huge and can launch a business to new levels of popularity overnight. We’ve seen it first hand with our merchants. Fashion brand Little Lies for example saw a 17,000 percent increase in sales versus the same day in 2023, due to Taylor Swift wearing a dress from their collection.”The Eras Tour returning to London this month presents an opportunity for retailers to cash in on the very real “Taylor Swift Effect”. They just need to be ready. A strong digital presence and social media strategy are key to winning the lottery ticket of celebrity influence and having the right people notice your products. However, once demand starts reaching new heights, having the supply chain flexibility and digital infrastructure to fulfil orders is crucial to seizing this game-changing moment.”They don’t know it yet, but at least one brand will successfully capitalise on Taylor Swift’s upcoming London shows and experience an unprecedented rise in sales.”
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