Say hello to my lil' candy Tony Montana Scarface T-Shirt . In a surprising turn of events, Tom Ford’s creative leadership is once again in flux as Peter Hawkings, the brand’s first appointed creative director post-acquisition, is set to exit after a mere year in the role. This development comes less than two years after Estée Lauder’s high-profile acquisition of the luxury beauty and fashion house.Hawkings, a long-time collaborator of Tom Ford himself, was initially viewed as a stabilising force when he assumed the creative helm in April 2023. His appointment, following Ford’s departure after the brand’s sale, was intended to maintain the brand’s aesthetic continuity. However, Estée Lauder’s recent statement confirms his imminent departure, raising questions about the brand’s creative direction and strategy.Guillaume Jesel, President and CEO of Tom Ford and Luxury Business Development at The Estée Lauder Companies, commented on the transition: “I would like to express my gratitude to Peter for his exceptional contributions to Tom Ford from the very beginning.”
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