Salted Butter Organic Product T-Shirt . Ashi, who was named the airline’s creative director in May to design the airline’s first-ever cabin crew uniform, drew inspiration from the 1950s and 1960s ‘golden era’ of aviation, as well as the 2002 film ‘Catch Me If You Can,’ starring Leonardo DiCaprio.Combining high fashion with the glamour and elegance of Saudi Arabia, Ashi showcased 15 looks for men and women, including coats, dresses, trousers, shoes, and hats, as well as sunglasses and bags for a complete lifestyle look that’s bold and modern.The luxury line oozes glamour and craftsmanship, from the custom unique amethyst hue of the airline’s branding, which pays homage to Saudi Arabia’s lavender fields, to the retro-inspired elegant, tailored dresses made of fine wools, cashmere outerwear and iconic pillbox hats and statement sunglasses.On describing why he wanted to be part of Riyadh Air’s journey, Ashi told FashionUnited: “Growing up in Saudi, and seeing Saudi today, and seeing the evolution of Riyadh, I knew I wanted to be part of it. When I got the call, I thought that I’m entering history, and I feel grateful and proud, as the airline will will play an important role in the future of Saudi Arabia by making Riyadh one of the world’s key destinations.”
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Salted Butter Organic Product T-Shirt . The fashion collection, which will be worn by Riyadh Air cabin crew, pilots, concierges, and airport agents, when the airline takes flight in 2025, will include 35 outfits and has been designed to be changed seasonally.At the event, Ashi and Riyadh Air presented 15 looks, ten womenswear and five menswear looks, featuring tailored suits, coats, dresses and separates, with wide shawl collar detailing, curving hems and cuffs, pencil skirt silhouettes, and sleek tailoring for a clean and modern look in a chic and elegant ‘electric amethyst’ for the female crew, and ‘dark amethyst’ for their male counterparts.The collection also showcased custom leather shoes, pillbox hats, amethyst earrings, retro-style sunglasses, and boxy handbags to complete the 1950s-inspired look, as well as integrated hijabs.Highlights included outerwear with the same modern lines as seen on the Riyadh Air logo and elegant dresses with feminine wide necklines.Ashi added: “Fashion and aviation have seen collaborations in the past, but its pinnacle was over 50 years ago, and I was keen to be inspired by that time. For me, it’s not a uniform. It’s a lifestyle collection. And I think together we’ve created something magical, merging elegance with practicality, modernising the glamour of the golden age.“It shows that Riyadh Air has no limits and that luxury and attention to detail is key across every aspect of the experience. It’s another first for Riyadh Air and I’m proud to collaborate with the airline.”
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