Reach up to the sky when I die T-Shirt . Sportswear giant Puma has significantly expanded its textile-to-textile recycling initiative, Re:Fibre, in a move that could reshape the sportswear industry’s approach to sustainability. From the 2024/25 season, millions of football replica jerseys, including those for major tournaments like Euro and Copa América, will be produced using a minimum of 75 percent recycled textile and other waste materials.This ambitious scaling up follows a successful pilot in 2023, which saw 46,000 jerseys produced using the Re:Firbre technology. The company’s strategy aims to reduce reliance on plastic bottles for recycled polyester production, traditionally a common practice in the industry. To achieve this, Puma is exploring diverse recycling techniques, including thermo-mechanical and chemical processes, to increase its capacity for textile waste recycling.Anne-Laure Descours, Puma’s Chief Sourcing Officer, emphasised the company’s ultimate goal of producing all polyester products from textile waste, signalling a shift towards a more circular business model. This move aligns with growing consumer demand for sustainable products and increasing regulatory pressure on the fashion industry to reduce its environmental footprint.
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