Notsafeforwear Reverse Alpha Male T-Shirt . Cornwall-based sustainable fashion brand Celtic & Co., has unveiled its first-ever denim collection, following demand from its customers.Zoe Bray, managing director at Celtic & Co., said in a statement: “The team is so excited about the arrival of our very first jeans! It’s something we have talked about for so long, and now they are finally here.“We style with jeans every season – they’re an obvious pairing for our range of signature knitwear and other more casual clothing and footwear. We are always asked where they come from, and it will be great for our customer services team to now be able to respond with pieces from our own collection.”The sustainable denim collection launches online on July 17 and features two classic cuts of jeans, wide-leg and straight-leg styles, both mid-rise, available in an indigo rinse and mid-wash. Prices range from 109 pounds.Commenting on the denim’s sustainability credentials, Bray added: “These jeans have been produced with sustainability in mind. The rinses we have chosen require very little water for production and are made from 100 percent cotton from a source which is working to improve the lives of cotton farmers worldwide.“By using this pure natural fibre not only makes them easy to recycle at the end of their life, but having no elastane also makes them more durable. Elastane is entirely unrecyclable and degrades over time which means jeans loose their shape, so by consciously choosing no elastane mid-weight denim, we’re giving them a longer life.”Celtic & Co., the digitally native retailer, is known for its ethically sourced, natural sustainable knitwear, footwear and outerwear.
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Notsafeforwear Reverse Alpha Male T-Shirt . “Testing commerce on Roblox is the next evolution in our journey of merging beauty with immersive platforms. We are teaching the Roblox community – and communities in digital spaces everywhere – about social commerce with purpose. Our community deeply values our superpower of cruelty-free products. Through the E.l.f. Up! Pet Adoption Center, we’ve learned how essential this superpower is, shaping our approach in this space.”Since its launch in November 2023, the E.l.f. Up! experience has earned a 96 percent positivity rating and given out more than one million free virtual items, making E.l.f. one of the biggest providers of limited-edition virtual items on Roblox.Stephanie Latham, vice president of global brand partnerships at Roblox, added: “E.l.f. continues to break new ground on Roblox with its thoughtful iterations to the community experience and exclusive offerings tailored to our platform.“We are in the early days of testing commerce on Roblox, and we are excited to continue taking steps with brands like E.l.f. towards building the future of shopping, making it immersive, 3D and social. Our vision is to ultimately enable brands and creators to turn their incredible brand affinity and user engagement on the platform into a seamless shopping experience for their new and existing audiences. The shoppable future of Roblox means that brands can immerse communities into their stories — and enable customers to complete their journey with a purchase while socializing with their friends.”
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