Never underestimate an old man with a Delorean DMC 12 T-Shirt . Lara, the younger daughter, is also part of the family’s vision, currently studying fashion management in Munich. Chini takes immense pride in his daughters’ contributions and their collaboration within the family business. “Working with my children is truly wonderful, and I hope it continues; it would be the most fulfilling outcome. Ultimately, though, the decision is theirs to make.” The family’s Italian heritage infuses their work with a deep emotional passion that defines the philosophy at GANG. “Having grown up immersed in this world from a young age, the passion is innate and always present,” says Pupavac.At the core of GANG has always been the perfect fit of its jeans and pants. With ten different fits, complemented by three inseam lengths and four rise options, the brand meets diverse needs and body types. “From the very start, it’s been crucial for us to create pants that fit flawlessly. It’s become a hallmark of our brand,” Chini emphasizes. Committed to authentic washes and premium materials, the company strives to deliver the best to its customers. “Authenticity is paramount for our products—this is what matters most to me,” he adds.This commitment to perfection and authenticity continues to define every facet of GANG, including the special capsule collection marking the company’s 30th anniversary—a celebration of ‘blue gold.’ “Our anniversary collection features twelve pieces and showcases styles that have stood the test of time. Though it’s a small collection, it carries great significance,” Pupavac shares. “We’ve just delivered it to our partners and are thrilled with the positive response.”
Never underestimate an old man with a Delorean DMC 12 T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Never underestimate an old man with a Delorean DMC 12 T-Shirt . At GANG, sustainability is more than just a buzzword; it is a fundamental principle embedded in the company’s core philosophy. Chini is committed to incorporating eco-friendly practices across every facet of production and operations. “We produce in various countries. While our main platform is based in Italy, we also manufacture in Serbia, Albania, Turkey, Tunisia, Egypt, and Morocco,” he explains.A standout feature of their sustainability strategy is the CO2-neutral headquarters in Kolbermoor, Bavaria. “Everything at this site is eco-conscious, from start to finish,” Chini notes. The building is equipped with a geothermal heating and cooling system, as well as photovoltaic panels, and operates entirely on green electricity. All initiatives are geared towards environmental protection. “Minimizing transport distances and managing resources wisely are fundamental to our sustainability efforts.” This represents a significant stride towards a more responsible fashion industry.GANG is strategically expanding its presence across Europe, focusing on steady and sustainable growth. Chini aims to collaborate with the right partners to ensure this growth is both meaningful and enduring. Empathy and compatibility are crucial for building successful and lasting relationships. Currently, GANG is already available through prominent retailers such as About You, Otto, and Zalando.Another key objective is to enhance their online presence and offer customers a wider array of choices. While there are many exciting future plans, the priority remains on staying solid and healthy as a company without pursuing aggressive growth tactics. “We’re not interested in forcing growth. We want to listen, because fashion is pure emotion,” Chini emphasizes. By balancing family values with business strategies, GANG is well-positioned for continued success. The strong family bonds provide a stable foundation for navigating both creative and commercial challenges with a shared passion. Here’s to celebrating the next 30 years!
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