Matt Gaetz Be Offended T-Shirt . Canada Goose’s ongoing sale of fur products in 2024 has only fueled consumer confusion, especially following its recent collaboration with Fonda. Following the PBI collaboration announcement in May, thousands of consumers voiced their disappointment in her working on the brand, with many highlighting not just the cruelty linked to wild fur trapping but also down production. Down is made from soft feathers from ducks and geese, which are either controversially live-plucked or harvested after the birds are slaughtered for meat. The feathers are then cleaned, sterilized, and graded for quality. With many brands sourcing down from live birds, ethical concerns regarding live-plucking have led to an increasing demand for more humane practices and down alternatives.In response to the treatment of the birds used for down, Canada Goose holds a Responsible Down Standard certification, which ensures no force-feeding or live-plucking of birds for their feathers. However, outside of holding this certification, the brand’s website seems to lack a comprehensive animal cruelty policy. The brand is actively taking steps towards using more sustainable materials. For example in 2019, Canada Goose committed to sourcing more Preferred fibers and materials as defined by the Textile Exchange and currently over 50 percent of its products are made with PFMs. However, as the brand still uses animal derived materials such as down this raises concerns about animal welfare, even with the certification.
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Matt Gaetz Be Offended T-Shirt . “PETA US is engaged in talks with Canada Goose in the expectation that the company will soon also end all use of feathers from geese and ducks,” said Elisa Allen, PETA Vice President of UK Programs and Operations, to FashionUnited. “Canada Goose committed to a ban on fur in late 2021 but currently sells inventory from previous seasons. The availability of these old garments proves that fur is widely unpopular among today’s shoppers. Vegan materials, which are just as warm and chic – and don’t harm a hair on an animal’s head – are widely available, and in 2024, that’s what consumers demand.Despite Canada Goose’s recent efforts to reduce its use of animal-derived materials, such as ceasing the purchase of new fur and using RDS, the brand continues to face significant challenges in altering consumer perceptions. The brand’s ongoing sale of fur-trimmed products and reliance on down appears to remain a contentious issue for many consumers. As consumer expectations regarding sustainability and animal welfare continue to evolve, the need for a more robust and transparent animal rights policy becomes more apparent than before if the brand hopes to align its luxury image with modern ethical standards.
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