Lift Heavy Pet Dogs T-Shirt . French luxury fashion brand Longchamp is going on tour, opening seven pop-up installations across Europe and Asia, kicking off with London from September 5 to 7.The ‘Energy by Longchamp’ campaign will unveil seven innovative concepts in London, Paris, Taipei, Shanghai, Kyoto, Hong Kong and Seoul that promise to provide “unique experiences that empower participants to discover their energy”.The aim is to showcase how Longchamp’s curiosity “knows no bounds,” and to captivate loyal customers and engage with emerging fans of the brand.Each city will host original events alongside a curated selection of ready-to-wear and accessories from the new Longchamp autumn-winter 2024 season. The hero piece from the collection is the next generation of the Le Roseau bag, which will be showcased in Longchamp’s signature Pantone 267C green.The first pop-up will be in London, located at the 180 Studios space on The Strand, open to the public from September 5 to 7.
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