I Teach The Smartest Cookies Snowflake Teacher T-Shirt . British luxury department store Harrods is relaunching its own-brand collections for its 175th anniversary celebrations.The new Harrods collection will launch throughout 2024 and 2025, focusing on “timeless style, innovative detail and exceptional quality”.The first launch will be a new gifts line featuring luxury stationery and accessories such as leather-bound notebooks and handcrafted paper items to tote bags, cardholders, umbrellas, and water bottles.In a statement, Harrods said the own-brand collections will highlight the retailer’s brand principles, with many of the products paying homage to iconic aspects of the Harrods heritage and creativity, such as thoughtful details featuring the Harrods logo and architectural features of the Knightsbridge store.In addition, the new lines also feature suppliers, materials and artisans who work with the world’s finest luxury brands.Michael Ward, managing director of Harrods, said: “The Harrods name stands for the highest standards of luxury, and Harrods own-brand products are a reflection and representation of these standards. Whether buying the finest tea as a gift or a Harrods bag as an everyday luxury, our own-brand items need to stand for the same standards that we expect of every other brand in-store.“Every element of these new lines, with a focus on quality of materials, design, and creativity, has been considered through a luxury lens. From the sourcing of cashmere from local British producers to designing personalised leather embossed stationery, Harrods reflects the care and consideration that our brand delivers to its customers across its entire portfolio.”
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