First Lady Elonia Trump T-Shirt . Men’s media brand Esquire has launched its first-ever fragrance line in collaboration with fragrance house Michael Malul, facilitated by licensing agency IMG.The four new fragrances pay homage to Esquire’s rich literary history and notable contributors, from F. Scott Fitzgerald and E. E. Cummings to new journalism legends like Tom Wolfe and the magazine’s many editors-in-chief.From this inspiration, the names of the four initial new scents were born: American Novelist, Modern Poet, New Journalist and Editor in Chief.Michael Sebastian, editor-in-chief of Esquire, said in a statement: “Our readers have an insatiable appetite for stories about men’s fragrance and grooming. And we’ve been talking about developing men’s fragrances for years.“After the successful launch of our jewellery line, this felt like the right time to do it. It’s the natural next step in creating products that will resonate with our readers.”
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