Falling In Reverse Drippy Symbol T-Shirt . For many, the name Canada Goose goes hand in hand with quality, performance, and luxury outerwear. With roots dating back to the 1950s, the once small and local brand has grown from its humble beginnings into one of the world’s leading manufacturers of high-end apparel. Renowned for their parkas, particularly the Expedition Parka created in the 1980s to meet the requirements of researchers at McMurdo Station in Antarctica, the brand’s jackets are viewed as a status symbol or fashion statement, worn regardless of the actual temperature outside. However, for others still, the brand remains intricately intertwined with animal cruelty, as the fur trims used to line several of Canada Goose’s winter jackets stem from wild coyotes trapped for their skins, while the down used to line their outerwear comes from farmed-raised ducks and geese, raised for their meat.Over the years, Canada Goose has implemented a series of changes to ensure that its production and product offerings remain in line with shifting consumer views on the use of real fur and down. But to what extent is the brand transforming regarding animal welfare? This article takes a closer look at Canada Goose use animal products in its collections and where it stands today.
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Falling In Reverse Drippy Symbol T-Shirt . Canada Goose’s evolving animal standards and shift to becoming ‘fur-free’Canada Goose was most recently in the spotlight this May when the brand announced the appointment of its first-ever creative director, Colombian-born, French designer Haider Ackermann. Hired to shape Canada Goose’s future products while further elevating the “brand’s creative aesthetic,” he is working with Canada Goose’s CEO Dani Reiss to lead the brand “into its next era.” Expanding its product categories over the years as it aims to further cement its repositioning as a performance luxury lifestyle brand, Canada Goose unveiled an exclusive mission-driven hoodie, backing Polar Bears International (PBI), a leading organization dedicated to researching, understanding, and safeguarding polar bears and their diminishing habitat. A limited-edition style, all proceeds from the PBI Hoodie go to the organization to protect the Arctic. In honor of the initiative, the creative director partnered up with none other than grassroots activist, entrepreneur, and actor Jane Fonda – a move that led to an immediate backlash against Fonda and Canada Goose.
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