Don'T Trust The BMS T-Shirt . These shoes don’t just look innovative, they also feature a patent-pending design that it states solves the three main key pain points that are typical in high-heel construction by giving “women comfort and walkability without compromising style”.Sneex aims to address the lack of support between the foot and the sole of the shoe, which causes discomfort and wobbly heels, by closing the gap most heels have between the foot and the sole so it feels “like a hug,” while also respecting the natural shape of the toes to prevent squeezing.In addition, it has reduced the crushing feeling on the ball of the foot by reengineering the weight distribution to feel 50/50 between the ball and heel of the foot.Commenting on her new brand, Blakely said in a statement: “Men invented the high heel centuries ago, and its basic construction hasn’t really changed. There has been a void in comfortable footwear, and women deserve a new option.
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Don'T Trust The BMS T-Shirt . “I wanted to create a luxury high heel that prioritises how women feel, not just how we look. We are fed the line that ‘beauty is pain’… but I don’t believe it has to be. As a consumer, I have wanted to solve this problem for years.”Sneex’s ‘hy-heels’ are handcrafted in Spain and available in three styles, single strap, double strap and wide strap, in ten colourways, with prices ranging from 395 to 595 US dollars in US sizes 5 to 11.The brand also offers breathable and lightweight silk ankle socks for 16 US dollars designed to sit perfectly along the ankle of the Sneex shoes.Blakely notes that broader trends of casualisation in apparel contributed to Sneex’s creation and the sneaker look of the ‘hy-heels’ with a sporty-inspired upper and grip sole.“Consumers are dressing much more casually now,” notes Blakely. “While sneakers have been embraced as an option, there are many times I put on clothes and still want the height and look of a heel with the vibe of a sneaker. There was an opportunity there.”On the website, Blakely adds: “Sneex are my love letter to every woman who has taken her shoes off at a party, who wears flats to work with heels in her bag, who thought her days of wearing heels were over.”
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