Detroit Lions in my veins Jesus in my heart T-Shirt . Contemporary French fashion brand Ba&sh, which recently became a B Corp-certified company, has outlined plans to strengthen its commitment to reduce its water consumption and pollution as part of an ambitious 2030 sustainability strategy.The strategy is based around five key pillars – climate and biodiversity, certified materials, traceability, circularity and empowering women, and the Parisian womenswear brand is making water management a key commitment.Pierre-Arnaud Grenade, chief executive of Ba&sh, said in a statement: “Our recent B Corp certification is one step, but not the destination. Managing water resources is one of our biggest challenges when it comes to Ba&sh processing methods. We are aware of the significant impact that the textile industry has on this precious, vital resource.“We have always placed sustainability and respect for the environment at the heart of what we do. Our goals are ambitious but necessary, if we are to help preserve our planet’s biodiversity and natural resources.”
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