Apka Style Round T-Shirt . Vaideeni – Villagers in Vaideeni at the foot of Romania’s Carpathian mountains are fuming at French luxury brand Louis Vuitton for “stealing” the design of their traditional blouse.Maria Gioanca, 69, one of two dozen women who still hand sew the black-and-white garment in the village, told AFP she “won’t let the costume be stolen” for fancy beach wear.Calls for luxury brands to acknowledge the inspirations of their designs have grown in recent years, as the fashion industry has been faced with accusations of cultural appropriation and exploiting the heritage of minority groups.In Romania, activist group La Blouse Roumaine (The Romanian Blouse) has been asking brands since 2017 to come clean and “credit” the places of origin when their clothes are similar or inspired by Romanian folk costumes.Dedicated to promoting the traditional “ie” blouse — known to have inspired fashion designers like Yves Saint-Laurent, Jean Paul Gaultier and Kenzo — their complaints have yielded mixed results.
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Apka Style Round T-Shirt . In Vaideeni, many of the seamstresses had not heard of Louis Vuitton, but noticed the similarity to their traditional “ie” blouses right away when they saw a photo of the French brand’s white linen blouse embroidered with black motifs for their new “LV by the Pool” collection.”Why mock our stuff?” said Ioana Staniloiu, 76, scoffing at the blouse created by star designer Nicolas Ghesquiere and advertised on the Louis Vuitton website as “airy” and having “a fresh, bohemian look”.”Next to our blouse, it’s ugly,” she said.Accusing the French company of “violating the cultural rights of the communities”, La Blouse Roumaine founder Andreea Tanasescu said people felt offended that a blouse traditionally worn on special occasions is used as beach wear.”You have to be very careful… It’s better you go and talk to the community, spend time there,” the former casting director, 49, told AFP, adding fashion could help “protect and promote cultural heritage” if there was an exchange.Romania’s culture minister asked the company last month to acknowledge the heritage.Louis Vuitton declined to comment when contacted by AFP, but confirmed media reports that it apologised to Romania and stopped selling the blouse.It no longer appears on the brand’s website, and 20 as yet unsold blouses have been put aside, according to reports.
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