Santa Cruise Dec 7 2024 Santa Monica CA T-Shirt . Raw Potential prides itself on being no-nonsense and utterly uplifting, crafting tailor-made, painstakingly detailed pieces to execute this effect. “The textures and the embroidery, all the sea beads, these intricacies are what ‘make’ our gorgeous pieces for both men and women. We wanted our beachwear to mirror the kaleidoscope of colours found in the landscape”. This ability to mimic nature’s terrain is something which consumers will find throughout the new line.We speak at length about the current market and the spectrum of price points to what the customer receives. For a new brand, their focus was clear. “We position ourselves as affordable luxury because of our high-quality materials, vibrant colours, and gold embellishments. In the market, you either find swimwear priced at two or three hundred pounds for a bikini, or fast fashion options costing around ten pounds, which lack sustainable practices and responsibility in their production.”Describing her brand as a “timeless collection you can wear summer after summer”, Goodman highlighted the sunscreen and oil-resistant nature of her materials, elongating the lifespan of every garment so that years down the line it has the look and feel of being brand- new. “I am also currently working on a ‘no garment to landfill’ initiative’, aimed at minimising waste”.
Santa Cruise Dec 7 2024 Santa Monica CA T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt
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