American Trigger Pullers Superfly Honey Badger T-Shirt . “I’ve always loved surfing and being outside, embracing adventure and spontaneity. From childhood, I’ve wanted to replicate in my clothing the free-spiritedness of nature, the feelings it evoked, and the peace it brought me.” A key aspect of the formation behind Raw Potential was her time spent in Indonesia and Australia. Here she garnered a better understanding for how much need there is for eco-conscious beachwear. “When I was travelling, I found it funny how being by the sea and the beach puts you right at nature’s level, completely surrounded by it. I felt that I hadn’t seen any swimwear that truly replicated that feeling. In Indonesia, I saw so much discarded waste, and with the idea of what later became Raw Potential in my mind, I wondered if it was possible to turn it into tangible garments. The more I researched, the more passionate I became, and I started creating beautiful designs that replicated the beauty of nature while being made from discarded materials such as fishing nets and ocean plastics.”

American Trigger Pullers Superfly Honey Badger T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt

American Trigger Pullers Superfly Honey Badger Classic Women's T-shirt — Classic Women’s

American Trigger Pullers Superfly Honey Badger Long Sleeved T-shirt — Long Sleeved

American Trigger Pullers Superfly Honey Badger Unisex Sweatshirt — Unisex Sweatshirt

American Trigger Pullers Superfly Honey Badger Unisex Hoodie — Unisex Hoodie

American Trigger Pullers Superfly Honey Badger Classic Men's T-shirt — Classic Men’s

American Trigger Pullers Superfly Honey Badger T-Shirt . Raw Potential prides itself on being no-nonsense and utterly uplifting, crafting tailor-made, painstakingly detailed pieces to execute this effect. “The textures and the embroidery, all the sea beads, these intricacies are what ‘make’ our gorgeous pieces for both men and women. We wanted our beachwear to mirror the kaleidoscope of colours found in the landscape”. This ability to mimic nature’s terrain is something which consumers will find throughout the new line.We speak at length about the current market and the spectrum of price points to what the customer receives. For a new brand, their focus was clear. “We position ourselves as affordable luxury because of our high-quality materials, vibrant colours, and gold embellishments. In the market, you either find swimwear priced at two or three hundred pounds for a bikini, or fast fashion options costing around ten pounds, which lack sustainable practices and responsibility in their production.”Describing her brand as a “timeless collection you can wear summer after summer”, Goodman highlighted the sunscreen and oil-resistant nature of her materials, elongating the lifespan of every garment so that years down the line it has the look and feel of being brand- new. “I am also currently working on a ‘no garment to landfill’ initiative’, aimed at minimising waste”.
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American Trigger Pullers Superfly Honey Badger T-Shirt

American Trigger Pullers Superfly Honey Badger T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt

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