Sara Blakely LA Corona Tour November 12 Poster Jack White In Tulsa, OK T-Shirt . the founder of shapewear brand Spanx, is looking to disrupt the footwear market with the launch of a new luxury shoe brand Sneex, which blends the style of a traditional high heel with the performance and comfort of a sneaker.For 25 years, Blakely has been on a mission to advocate for women through products, placing comfort at the heart of the equation to disprove the notion that “beauty is pain,” by offering solutions such as her innovative shapewear Spanx.Now, Blakely is taking on the high heel market by inventing comfortable hybrid heels, which the company calls ‘hy-heels’ that have the look of a sneaker with a stiletto heel, featuring fine napa leather and suede from Italy and Spain.

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LA Corona Tour November 12 Poster Jack White In Tulsa, OK T-Shirt . These shoes don’t just look innovative, they also feature a patent-pending design that it states solves the three main key pain points that are typical in high-heel construction by giving “women comfort and walkability without compromising style”.Sneex aims to address the lack of support between the foot and the sole of the shoe, which causes discomfort and wobbly heels, by closing the gap most heels have between the foot and the sole so it feels “like a hug,” while also respecting the natural shape of the toes to prevent squeezing.In addition, it has reduced the crushing feeling on the ball of the foot by reengineering the weight distribution to feel 50/50 between the ball and heel of the foot.Commenting on her new brand, Blakely said in a statement: “Men invented the high heel centuries ago, and its basic construction hasn’t really changed. There has been a void in comfortable footwear, and women deserve a new option.
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