I like my coffee how i like my magic T-Shirt . “Collective action is the only way we can go further, faster,” said Jane Fonda in a statement on the collaboration. “I have put my full force into inspiring planet-friendly choices to address the climate crisis, and partnering with Haider and Canada Goose to bring attention to what’s happening in the Arctic is powerful, important, and essential.” Over the years, Fonda has used her voice as a platform for numerous causes, from aligning with the civil rights protest and the Black Panther Party to standing with Native American demonstrators and calling for the end of the US participation in the Vietnam War to partnering with Greenpeace to host Fire Drill Protests and advocating for a treaty to protect marine animals targeted for consumption in recent years. However, her support of Canada Goose did not sit well with many of her fans and others, as it seemed to go against the activist’s platform; despite Canada Goose’s 2020 announcement to go ‘Fur-Free,’ numerous items in its collection still contain real coyote fur.
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I like my coffee how i like my magic T-Shirt . Consumer confusion and backlash following collaboration with Jane Fonda Back in 2020, Canada Goose unveiled its Sustainable Impact Strategy in its inaugural Sustainability Report, outlining ambitious goals, including reaching net zero scope 1 and 2 emissions by the end of 2025, as more and more brands started to respond to industry and consumer pressure to shift their business operations to a more sustainable and circular economy-based system. In that same report, Canada Goose also announced a significant shift in its production. Starting in 2022, the brand will cease purchasing new fur from trappers. Instead, Canada Goose said that it will transition to using reclaimed fur, namely fur already present within its supply chain and the marketplace. As part of this initiative, the Toronto-based brand shared plans to start buying back fur ruffs from customers’ coats to recycle the fur in the upcoming months.
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