Add your voice to the choice vote T-Shirt . Auntie Anne’s, the American chain of pretzel shops, is bottling the aroma of its freshly baked pretzels with an exclusive new fragrance, Knead.Launching on August 13, Knead has been designed to transform the iconic aroma Auntie Anne’s fans love into a wearable scent infused with notes of buttery dough, salt and a hint of sweetness.Julie Younglove-Webb, chief brand officer at Auntie Anne’s, said in a statement: “There are few scents more recognisable than the aroma of Auntie Anne’s. Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels. We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”To celebrate the launch, Auntie Anne’s will host a ‘Pretzel Parfumerie’ pop-up on August 13 at 433 Broadway in SoHo, New York, where fans can shop Knead, collect free tote bags, and enjoy a pretzel.Kneed will be available in a 1-ounce bottle for 25 US dollars and a 3.4-ounce bottle retailing for 45 US dollars.

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Add your voice to the choice vote T-Shirt . British menswear resort brand Orlebar Brown has announced a multi-year collaboration with a car brand Automobili Lamborghini.The collaboration will feature multiple collections launching globally from this summer until summer 2026, with the first capsule collection featuring swim shorts, resort shirts, trousers, polos, and T-shirts, as well as a beach towel.The collection draws inspiration from details of Automobili Lamborghini cars, matching its bright colours with chic dark shades for an elevated holiday style. Highlights include Orlebar Brown’s tailored swim shorts in a mixture of prints and jacquard designs using the legendary hex of Automobili Lamborghini exhausts and vents.The collection also includes Orlebar Brown’s new Bulldog Drawcord style swim shorts with dual branded, gold effect drawcord ends.The hex design has also been interpreted onto polo shirts, T-shirts, the Howell two-tone towelling resort shirt and beach towel.The Orlebar Brown x Automobili Lamborghini collection is available in Orlebar Brown stores and online stores across the UK, US, France, Spain, Italy, Portugal, Greece, UAE and Australia, and at Automobili Lamborghini’s store at its headquarters in Sant’Agata Bolognese and online at lamborghinistore.com. Select retailers worldwide will also carry the collection.
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