The Mighty Thor Vintage T-Shirt . Another area is the amount of water used during the washing stage of denim. Ba&sh has already implemented reduction water plans and for its SS24 collection, it used 97 percent organic cotton, which required 20 percent less water than conventional cotton. In the same collection, 79 percent of the denim used was washed in an environmentally responsible way and 79 percent had a low EIM (Environmental Impact Measuring) score. This means that, when it is washed it requires less than a minimum of 22.5 litres of water, compared with the average 90 litres needed for other denim. The aim for 2025 is for the brand to achieve an average EIM score of between 0 and 33 for all denim.In addition, the brand is also mapping its denim-washing facilities and carrying out environmental audits. In 2023, 60 percent of the washing facilities had a valid environmental audit according to the requirements specified by Ba&sh. By 2027, it is aiming for 50 percent of its level 2 partners (washing facilities, dyeing facilities) to have an environmental audit that meets its requirements.

The Mighty Thor Vintage T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt

The Mighty Thor Vintage T- Classic Women's T-shirt — Classic Women’s

The Mighty Thor Vintage T- Long Sleeved T-shirt — Long Sleeved

The Mighty Thor Vintage T- Unisex Sweatshirt — Unisex Sweatshirt

The Mighty Thor Vintage T- Unisex Hoodie — Unisex Hoodie

The Mighty Thor Vintage T- Classic Men's T-shirt — Classic Men’s

The Mighty Thor Vintage T-Shirt . To limit its water impact further, Ba&sh is turning to certified materials, which allow it to reduce water pollution and consumption. In its AW23 collection, 95 percent of the viscose used was “forest-friendly,” indicating sensible management of the use of chemicals. The brand is also opting for alternatives to viscose by using EcoVero, Tencel and Modal to reduce water consumption and pollution. By 2025, Ba&sh hopes that all of its viscose will be FSC-certified and forest-friendly, with 50 percent comprising viscose alternatives.Ba&sh is also committing to increasing its use of organic and recycled cotton, which, respectively, use 20 percent and 100 percent less water than conventional cotton. On average, 10,000 litres of water are needed to produce 1 kilogram of cotton, or 2,500 litres of water to make a T-shirt. By 2025, it plans to use 100 percent organic and recycled cotton in its collections.The French fashion brand is also looking at its infrastructure, such as implementing warehouses that use rainwater harvesting tanks to supply its bathrooms and irrigate green spaces.
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The Mighty Thor Vintage T-Shirt

The Mighty Thor Vintage T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt

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