Dallas Cowboys Brandon Aubrey Like Butter T-Shirt . Over the years, PETA’s efforts to stop Canada Goose’s use of fur and down have included organizing demonstrations, putting up billboards, and distributing fliers around the company’s physical stores. Additionally, the group has engaged in legal battles to protect its right to advertise against Canada Goose. Previously, Canada Goose had stated that its coyote fur was “ethically sourced” on its website, explaining that it was wild-caught and killed in the United States and that the brand was compliant with a set of state, provincial, and federal standards. However, wild trapping is very difficult to regulate and monitor, and breaches are common, leading PETA to file a complaint with the Federal Trade Commission regarding the company’s animal-sourcing claims.
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Dallas Cowboys Brandon Aubrey Like Butter T-Shirt . Canada Goose goes ‘fur-free’ by the end of 2022 Then, in 2021, Canada Goose reiterated its aim to go “officially” fur-free. “Our desire to evolve into a more sustainable brand continues. Through a phased approach, we will end the purchase of all fur by the end of 2021 and cease manufacturing with fur no later than the end of 2022,” wrote the brand in a statement at the time. “We remain deeply devoted to keeping the planet cold and the people on it warm.” The brand noted that it was ending its use of fur entirely, including reclaimed and new fur in lieu of other innovative, sustainable materials. “As we ended production with fur, we continue to invest in new, sustainable materials to provide the trademark warmth and performance Canada Goose is known for,” said CEO Dani Reiss in Canada Goose’s most recent 2023 Sustainability Report. “Materials like our Kind Fleece – primarily made from recycled wool – are a promising next step for our textile needs.” Any coyote fur still utilized for the brand is from stock that was purchased prior to their recent commitments. A spokesperson for Canada Goose’s PR confirmed to FashionUnited that the brand achieved its goals regarding its use of fur and is currently selling through their fur inventory “because it’s the most sustainable thing to do. In addition, any products online or in-store with fur are clearly marked ‘Heritage’ items and manufactured prior to December 2022.” However, FashionUnited found nine outerwear styles with coyote fur trims that were not labeled ‘Heritage’ for sale online, including the Chilliwack Bomber PBI, the Arctic Rigger Coverall, and the Emory Parka, which is likely to cause more confusion among consumers.
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